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| PT PROTON EDAR INDONESIA PROMOTES THE PROTON-BWF WORLD BADMINTON CHAMPIONSHIP 2007 |
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| JAKARTA, 7 May 2007 – PT Proton Edar Indonesia ("PT-PEI") today held a reception to badminton teams as part of the series of promotional activities leading to the PROTON-BWF World Championship 2007 ("WBC 2007"). |
| Organized at the Proton showroom in Slipi, the function was attended by players and officials from the national teams from Indonesia, Malaysia, China, Denmark and Japan. |
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| In addition to the presence of international badminton players, the function was also attended by owners of Proton cars, providing them opportunities to be closer to these world-class athletes. |
| The reception is part of the series of promotional activities organized by PROTON to promote the brand through the World Championship 2007. For PT-PEI, it is timely to have the event in Jakarta as it will further promote the PROTON brand in the region and further expand opportunities for the brand to reach potential consumers. |
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| In March 2007, PT-PEI launched 2 Proton models, the Savvy and the Gen.2, and opened three (3) sales showrooms and service centers in Jakarta. The event marked the introduction of PROTON into the passenger-car market in Indonesia. |
| The WBC-2007 is scheduled from 13 to 19 August 2007 in Kuala Lumpur, Malaysia. For the first time in 14 years, the championship will be held and hosted in Asia. |