PT PROTON EDAR INDONESIA PROMOTES THE PROTON-BWF WORLD BADMINTON CHAMPIONSHIP 2007
JAKARTA, 7 May 2007 – PT Proton Edar Indonesia ("PT-PEI") today held a reception to badminton teams as part of the series of promotional activities leading to the PROTON-BWF World Championship 2007 ("WBC 2007").
Organized at the Proton showroom in Slipi, the function was attended by players and officials from the national teams from Indonesia, Malaysia, China, Denmark and Japan.
In addition to the presence of international badminton players, the function was also attended by owners of Proton cars, providing them opportunities to be closer to these world-class athletes.
The reception is part of the series of promotional activities organized by PROTON to promote the brand through the World Championship 2007. For PT-PEI, it is timely to have the event in Jakarta as it will further promote the PROTON brand in the region and further expand opportunities for the brand to reach potential consumers.
In March 2007, PT-PEI launched 2 Proton models, the Savvy and the Gen.2, and opened three (3) sales showrooms and service centers in Jakarta. The event marked the introduction of PROTON into the passenger-car market in Indonesia.
The WBC-2007 is scheduled from 13 to 19 August 2007 in Kuala Lumpur, Malaysia. For the first time in 14 years, the championship will be held and hosted in Asia.
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