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| CONSUMERS VOTE PROTON AS A READER'S DIGEST TRUSTED BRAND FOR A SECOND YEAR RUNNING |
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| National car manufacturer PROTON has been voted by consumers in Malaysia to win the coveted Reader's Digest Trusted Brand Award for the second successive year. Such an achievement represents a genuine recognition of consumers' approval, reflecting consumers' choice of their most trusted and favorite brands among the thousands available in the market. |
| The Reader's Digest Trusted Brands proprietary research study is the premier international annual survey, which measures a broad spectrum of consumers' brand preferences. Now in its ninth year, the survey was carried out in seven markets across Asia (Malaysia, Hong Kong, India, Philippines, Singapore, Taiwan, and Thailand) to determine the brands most trusted by consumers in 43 different product and service categories. |
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| In being named a trusted brand, consumers were asked to rate the brands they choose on six qualitative criteria: Trustworthiness, Credible Image, Quality, Value, Understanding of Customer Needs, and Innovation. Scores given by consumers for these attributes are combined with the number of people choosing the brand to produce the final rankings in each product category and so determine the awards. |
| The survey was based on responses to questionnaires distributed via Reader's Digest copies as well as telephone interviews of randomly selected, upscale consumers. All survey work was carried out for Reader's Digest by Nielsen Media Research, a world leader in international media research and analysis, to ensure results are compiled in an objective manner using proven statistical techniques. |
| "The Reader's Digest Trusted Brand survey has tremendous credibility because results are determined entirely through consumer voting," said Simon Cholmeley, regional advertising director for Reader's Digest Asia. |
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| "Extensive polling and professional survey methodology ensure these results accurately reflect the preferences of affluent consumers.Being named a Trusted Brand means a brand is truly top-of-mind among consumers when it comes to trustworthiness and integrity." |
| For PROTON, the recognition for a second consecutive year, encourages the company to enhance its products and services to an even greater and higher level. |
| "The award is truly an honor and above all, a manifestation of all the hardwork that has gone into the company over the last two years to enhance brand perception, product quality and the level of after sales service, "said PROTON Holdings Berhad Managing Director Datuk Syed Zainal Abidin Syed Mohamed Tahir. |
| "PROTON wishes to thank the consumer, in particular Proton car owners, who have supported the company, brand and products over the years through both good and trying times, and whose concerns, criticisms and encouragement, contributed to the overall effort in bringing positive change and improvements to the organisation to reach our goal of becoming a competitive, responsible and truly respected global car manufacturer." |
